Helping users see value by using their ‘invisible’ savings
This case study illustrates how I partnered with the product teams to facilitate the end-to-end product ideation process.
An intuitive SaaS platform that users can navigate effortlessly
How I helped transform a rapidly growing SaaS product which was becoming too big for its legacy structure.
A payment flow that inspires trust in the users
This case study explains how I enhanced the online payment experience of customers of a SaaS tool, using thorough user research.
A delightful onboarding journey for self-serve customers
A story about how an intuitive experience for new users can generate interest in a product while reinforcing a familiar feeling.
A modular yet coherent experience for a smart city
super-app
Read on to learn how over 120 complex government services were packed and served seamlessly in a single platform.
Building an accessible design system for a smart city of 3M+
The challenging journey of building a scalable system that enables agile integration of services at scale.
Some more interaction designs
An interesting mix of mockups and flows from various projects.