Part of the customer experience was to align the brand personality to the customer's expectations. For this, recent research data was used to analyse the feel of the brand.
Three personalities were distilled from the research findings, after a brainstorming session with the team. And to make the personalities more tangible, three mood-boards were created.
These personalities were then translated into interface designs and further combined after shuffling their unique characteristics. Some of the personalities and their corresponding visual theme is showcased here.
Hybrid themes were also a part of the process to try out all possible routes. A few of the multiple combinations are displayed here.
As these initial visual themes were developed to a more finished visual theme, they were experimented with more variations of styles. A few examples from the process can be seen below.